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  • Natalie Correll

How Good Is a Brita Filter at Filtering Your Tap Water?

Updated: Apr 12

Water purification is the process by which unwanted and harmful chemical compounds, organic, and inorganic materials, and contaminants are separated from the water. Procedures of water purification have been noted from as early as 1500 BCE with the most common methods of purifying water being boiling, or by using some form of activated carbon filter.


So most of us know boiling as a purification method but let’s take a closer look at an activated carbon filter and see just how it works.



You are probably familiar with the Brita Filter right? Brita is probably the most well-known brand of activated carbon filters. They provide businesses and homes with products such as water filtration jugs, water filter bottles, carafes, faucet filters, and dispensers.


Activated carbon works through adsorption, meaning that it attracts the contaminant molecules and they adhere strongly to the carbon. The large surface area of the carbon acts like a sponge that absorbs contaminants as the tap water passes through. However, activated carbon filters alone are not enough to remove ALL the contaminants from water as some contaminants such as nitrates, dissolved minerals, bacteria, and viruses don’t bind to the carbon and are therefore left behind in the water.


Not only that, but these filters also only work up to a certain capacity, such as 40,000 gallons, or for a certain length of time (usually around 2.5 months) before needing to be replaced. So if you don’t replace the filter regularly to the manufacturer’s recommendations, you can actually be doing yourself more harm than good as the moist environment in the pitcher filter is perfect for multiplication, so the contaminants and bacteria the carbon doesn’t filter can reach higher concentrations. This can make you sick if you continue to use the old filter.


So now let’s look at the difference between Brita Filters' activated charcoal-only filtration system and one of Refresh Pure Water’s 5-stage water purification systems.


A carbon filter is just one stage of our 5-step purification process. As well as the carbon filter, there are four other filters, each one specifically designed to ensure that the end result is 99.9% of all chemicals, materials, and contaminants are removed from the water. The Refresh Pure Water purification process uses a sediment filter, carbon block filter, Reverse Osmosis membrane, PH filter, post carbon filter, and lastly, anti-microbial tanks.




So what does each filter specifically do?


Sediment filter- The Sediment filter removes any sediments such as dirt, rust, or silt. Sediments are any particular matters that can be transported through the liquid and eventually pile up at the bottom of the water. These can be harmful to a person to drink, especially rust which is particularly harmful to your body.


Carbon Block filter- The Carbon block filter ensures the removal of any organic materials in the water. These materials consist of chemicals, solvents, and chlorine. The carbon filter is also effective in removing any other volatile organic compounds from the water.


80 GPD Reverse Osmosis Membrane- This filter removes inorganic materials such as lead, mercury, arsenic, and fluoride. Reverse osmosis is a membrane-technology filtration process that eradicates numerous types of large molecules and ions from your water. The process forces water through a specialized semi-permeable membrane resulting in impurities being removed. This membrane is pretty thin, around the thickness of cellophane, and acts as a physical barrier to nearly all contaminants in the water including pesticides, salts, chemicals, and hazardous metals.


PH filter- This filter balances the PH levels in the water. It also eliminates bacteria and boosts the number of electrolytes in the water. This filter eliminates free radicals & clumping. There are special minerals added to neutralize the damaged molecules.


Post-Carbon filter- The post-carbon filter improves the taste of the water.


Anti-Microbial tanks- Refresh Pure Water’s stainless-steel tanks are specially produced to be bio-film resistant, which gives you the most sanitary tank on the market.


Micron Filtration- The Micron filtration process is an alternative to the reverse osmosis process. This filter gets its name from its capability to remove micron-size particles at a very high rate of effectiveness.



You might think that providing your employees or customers with such a state of the art water purification system that can do all of this would be expensive...but you would be wrong! Refresh Pure Water solutions systems can actually SAVE you money compared to bottled water delivery companies while providing you with purer, cleaner, and healthier water than companies who use activated charcoal filtration only.


With health and safety currently at the forefront of everyone’s mind due to the COVID-19 pandemic, our touchless dispensing options also provide your customers, guests, and employees an added layer of protection by removing the need for surface contact. This makes it the ideal choice for businesses and companies looking to improve safety measures in the workplace.


If you want to learn more, or schedule a free trial and try our water for yourself then click the green button at the top of the page or call us at 888-669-1685 and one of our representatives will be happy to answer any questions you may have.



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